{"id":1531,"date":"2025-06-12T10:01:16","date_gmt":"2025-06-12T09:01:16","guid":{"rendered":"https:\/\/agenciapodcast.com\/press\/?post_type=product&#038;p=1531"},"modified":"2025-06-23T17:57:41","modified_gmt":"2025-06-23T16:57:41","slug":"creacion-de-branded-podcast-para-marcas-guias-para-empezar","status":"publish","type":"product","link":"https:\/\/agenciapodcast.com\/press\/libro\/creacion-de-branded-podcast-para-marcas-guias-para-empezar\/","title":{"rendered":"Creaci\u00f3n de branded p\u00f3dcast para marcas &#8211; Gu\u00edas para empezar"},"content":{"rendered":"<p>La primera de nuestras \u00abGu\u00edas para empezar\u00bb. Un sencillo manual para situarnos dentro del <em>branded<\/em> p\u00f3dcast como parte de una estrategia de marca alrededor de los contenidos.<\/p>\n<p>Con esta gu\u00eda descubrir\u00e1s qu\u00e9 tipo de <em>branded<\/em> p\u00f3dcast es para tu marca.<\/p>\n<p>Tambi\u00e9n lo puedes comprar en Amazon: <a href=\"https:\/\/www.amazon.es\/Creaci%C3%B3n-branded-p%C3%B3dcast-para-marcas\/dp\/B0FBPJJWTR\">Creaci\u00f3n de branded p\u00f3dcast para marcas : Press, Agencia P\u00f3dcast: Amazon.es: Libros<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Formato: A5 tapa blanda.<\/p>\n<p>N\u00ba de p\u00e1ginas: 52<\/p>\n<p>ISBN: 9791399022636<\/p>\n<p>\u00cdndice de contenidos del libro \u00abCreaci\u00f3n de <em>branded<\/em> p\u00f3dcast para marcas\u00bb de la colecci\u00f3n \u00abGu\u00edas para empezar\u00bb<\/p>\n<ol>\n<li>Por qu\u00e9 <em>branded content<\/em> en audio<\/li>\n<\/ol>\n<p>1.1 El trabajo de una marca<\/p>\n<p>1.2 <em>Branded content<\/em><\/p>\n<p>1.3 El audio dentro de la estrategia de marketing<\/p>\n<p>2.Tipos de <em>branded <\/em>audio<\/p>\n<p>A) P\u00f3dcast de entrevistas<\/p>\n<p>B) P\u00f3dcast conversacional<\/p>\n<p>C) Documentales RSC\/RSE<\/p>\n<p>D) Documentales <em>biopics<\/em><\/p>\n<p>E) Ficci\u00f3n sonora<\/p>\n<p>3.Ingredientes de una producci\u00f3n de audio<\/p>\n<p>3.1. Estrategia<\/p>\n<p>3.2. Guion<\/p>\n<p>3.3. Grabaci\u00f3n<\/p>\n<p>4.C\u00f3mo elegir el tipo de <em>branded <\/em>audio para una marca<\/p>\n<p>5.Opciones transmedia del audio<\/p>\n<p>6.Casos de \u00e9xito de <em>branded <\/em>p\u00f3dcast<\/p>\n<p>6.2. P\u00f3dcast conversacionales<\/p>\n<p>6.3. Documentales RSC\/RSE<\/p>\n<p>6.4. Documentales biopics<\/p>\n<p>6.5. Ficci\u00f3n sonora<\/p>\n<p>6.6. Conclusiones<\/p>\n<p>7.Alojar un <em>branded<\/em> podcast<\/p>\n<p>8.Dise\u00f1ando el <em>branded<\/em> p\u00f3dcast de tu marca<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Tambi\u00e9n lo puedes comprar en Amazon: <a href=\"https:\/\/www.amazon.es\/Creaci%C3%B3n-branded-p%C3%B3dcast-para-marcas\/dp\/B0FBPJJWTR\">Creaci\u00f3n de branded p\u00f3dcast para marcas : Press, Agencia P\u00f3dcast: Amazon.es: Libros<\/a><\/p>\n","protected":false},"featured_media":1542,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[35],"product_tag":[],"class_list":{"0":"post-1531","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-guias-para-empezar","8":"first","9":"instock","10":"sale","11":"taxable","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/agenciapodcast.com\/press\/wp-json\/wp\/v2\/product\/1531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agenciapodcast.com\/press\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/agenciapodcast.com\/press\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agenciapodcast.com\/press\/wp-json\/wp\/v2\/media\/1542"}],"wp:attachment":[{"href":"https:\/\/agenciapodcast.com\/press\/wp-json\/wp\/v2\/media?parent=1531"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/agenciapodcast.com\/press\/wp-json\/wp\/v2\/product_brand?post=1531"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/agenciapodcast.com\/press\/wp-json\/wp\/v2\/product_cat?post=1531"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/agenciapodcast.com\/press\/wp-json\/wp\/v2\/product_tag?post=1531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}