{"id":924,"date":"2021-10-20T08:55:00","date_gmt":"2021-10-20T06:55:00","guid":{"rendered":"https:\/\/agenciapodcast.com\/?p=924"},"modified":"2021-10-19T22:59:06","modified_gmt":"2021-10-19T20:59:06","slug":"una-campana-mas-alla-de-black-friday","status":"publish","type":"post","link":"https:\/\/agenciapodcast.com\/una-campana-mas-alla-de-black-friday\/","title":{"rendered":"Una campa\u00f1a m\u00e1s all\u00e1 de Black Friday"},"content":{"rendered":"\n
No mires de reojo que no voy a hablar del Black Friday. Lo que quiero es hablar del m\u00e1s all\u00e1 de esa semana de consumo desenfrenado.<\/p>\n\n\n\n
Las empresas <\/strong>que nos dedicamos a los negocios de servicios<\/strong> no entramos en este tipo de campa\u00f1as, afortunadamente. No dudo que algunas empresas hagan alg\u00fan tipo de promoci\u00f3n o descuento arrastrados por la ola, pero el BF <\/em>tiene poco sentido cuando das un servicio que est\u00e1 valorado en funci\u00f3n de costes, oportunidad, valor aportado, etc.<\/p>\n\n\n\n As\u00ed que lo que quiero aqu\u00ed es reivindicar las campa\u00f1as de publicidad dentro de una estrategia de marketing y una estrategia de contenidos que no depende del calendario, sino del valor aportado.<\/p>\n\n\n\n El \u00ablibro\u00bb del que te quiero hablar con este art\u00edculo es doble: <\/p>\n\n\n\n Con la producci\u00f3n de un p\u00f3dcast, captas y fidelizas a tus clientes, adem\u00e1s de reforzar la imagen de marca.<\/p>\n\n\n\n Con la publicidad en p\u00f3dcast<\/a> tu negocio se convierte en alguien diferente, con personalidad propia, con una buena imagen de marca, y por qu\u00e9 no, con llamadas a la acci\u00f3n para captaci\u00f3n directa de nuevos clientes potenciales.<\/p>\n\n\n\n Pi\u00e9nsalo. No lo digo yo, lo dice Spotify, Amazon, Google<\/strong>… que han entrado en el negocio de los p\u00f3dcast y cada vez lo agarran con m\u00e1s fuerza.<\/p>\n","protected":false},"excerpt":{"rendered":" No mires de reojo que no voy a hablar del Black Friday. Lo que quiero es hablar del m\u00e1s all\u00e1 de esa semana de consumo desenfrenado. Las empresas que nos dedicamos a los negocios de servicios no entramos en este tipo de campa\u00f1as, afortunadamente. No dudo que algunas empresas hagan alg\u00fan tipo de promoci\u00f3n o […]<\/p>\n","protected":false},"author":1,"featured_media":927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","episode_type":"audio","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[1],"tags":[61,60],"series":[],"class_list":["post-924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bog","tag-produccion","tag-publicidad"],"acf":[],"gutentor_comment":0,"episode_featured_image":"https:\/\/agenciapodcast.com\/wp-content\/uploads\/2021\/10\/cropped-listen-3867920_1920.jpg","episode_player_image":"https:\/\/agenciapodcast.com\/wp-content\/uploads\/2020\/08\/fondo.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"anchor":{"key":"anchor","url":"","label":"Anchor","class":"anchor","icon":"anchor.png"},"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"podcast_addict":{"key":"podcast_addict","url":"","label":"Podcast Addict","class":"podcast_addict","icon":"podcast-addict.png"},"rss":{"key":"rss","url":"","label":"RSS","class":"rss","icon":"rss.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"},"youtube":{"key":"youtube","url":"","label":"YouTube","class":"youtube","icon":"youtube.png"}},"rssFeedUrl":"https:\/\/agenciapodcast.com\/feed\/podcast\/agencia-podcast","embedCode":"Una campa\u00f1a m\u00e1s all\u00e1 de Black Friday<\/a><\/blockquote>